Personal branding sessions are one of my favorites. The goal of this type of session is to obtain imagery that can be used on your website and social media pages. A typical personal branding session is broken into several “stories” that are scheduled on different days. Each story is designed to give your clients and followers a peek into who you are as a person, as well as what you are offering.

Buying decisions are often influenced by how your followers perceive or relate to you, and imagery helps shape these perceptions. A branding session with multiple stories allows you to showcase various facets of your personality, including work, products, and family life …

By sharing a little of who you are with your clientele and followers, you are allowing them to get to know you, build a relationship with you, and establish trust.

“If people like you, they will listen to you, but if they trust you, they’ll do business with you.”

Zig Ziglar

In this session, I worked with Shannon, a personal fitness coach at Your Personal Cheerleader. Shannon’s key pillars in her business are faith, family, and fitness. We wanted her stories to reflect these three pillars. Her objectives and goals were determined in our consultation, and then together we strategized on locations and images that truly reflected her brand and personality.

She decided to start with fitness. We choose a local park with a running path and shot these in the early morning light. Here are some of my favorites from her session